Our clients say it best
Testimonials
We saw a noticeable shift in confidence with our first-time managers. They’re showing up differently and owning their role.
Kevin HR Manager
November, 2025
Wendy meets leaders where they are and helps them move forward. It feels supportive and challenging in the right way.
Matt, Director of Operations
November, 2025
The sessions created a shared leadership language across our organization. That alone has been incredibly valuable.
Senior Leader
October, 2025
Our managers are having better conversations, giving clearer direction, and holding people accountable in a more human way.
Lynn, COO
June, 2025
Wendy brings structure without being rigid. The tools are simple, practical, and easy to use in real life
Michael, Director, Talent Development
June, 2025
The virtual format was seamless. Short, focused sessions every other week kept the momentum going without overwhelming our team.
Multi-State Organization
December, 2024
Working with Wendy over time has elevated how our managers communicate, delegate, and develop others. She feels like a true partner in our growth.
Franchise Owner
December, 2024
I finally understand the difference between managing and leading. I feel much more confident having tough converations w/my direct report.
Marie, Director
November, 2024
Wendy doesn’t just coach — she challenges you to think differently. Our conversations helped me pause, ask better questions, and lead with more clarity and confidence.
Tess, HR Leader
June, 2024
The biggest difference wasn’t the workshop itself — it was the follow-through. Wendy helped us turn insight into consistent leadership behaviors.
Mark, VP, Operations
May, 2024
Our emerging leaders gained clarity around expectations, communication, and ownership. The growth in confidence over just a few sessions was noticeable.
Marie, Talent Operaitons Mgr
May, 2024
Wendy created space for honest conversations that we had been avoiding. The result? Clearer expectations, better alignment, and a stronger leadership team.
CEO
December, 2023
Wendy created space for honest conversations that we had been avoiding. The result? Clearer expectations, better alignment, and a stronger leadership team.
Trish, HR Business Partner
November, 2023
Wendy doesn’t just coach — she challenges you to think differently. Our conversations helped me pause, ask better questions, and lead with more clarity and confidence.
Director, Financial Services
November, 2023
I’ve been managing people for years, but Wendy helped me shift from telling to developing. My 1:1s are more intentional, and my team is stepping up in ways I hadn’t seen before.
Operations Leader
October, 2023
The Conflict session was immediately actionable. We left with language, tools, and the confidence to address issues directly instead of avoiding them.
Senior Manager
September, 2023
I recently worked with Wendy, from Forward Focused regarding some specialized training I wanted for our Product Consultants.
When Wendy and I initially spoke, she listened to our accomplishments as a team, as well as to the challenges we were facing in helping our Product Consultants progress to the next level. Wendy heard both what was being said and what was not being said. In addition, Wendy instinctively understood the internal dynamics, and spoke honestly and fairly about what she heard and what she recommended.
During subsequent calls, Wendy objectively evaluated each team member, and then used the information to tailor a training program to fit our unique needs. She also anticipated potential pitfalls, and proactively coached me on ways to discuss and address these items when they arose. I appreciated being involved in the process.
When the team went through the training, I could tell that each team member felt heard and understood. I could hear people realizing things about others they had not yet considered. This helped everyone relax into the training, which opened up the conversation and gave us the opportunity to share and discuss more about what was truly going on. It helped us have tough, yet constructive, conversations that helped everyone move forward.
Based on my experience, I highly recommend Wendy. She is a consummate professional. She is a leader who is filled with infectious enthusiasm and optimism. Her desire to help others is evident in her words, actions, and direction. Regardless of your team's size, or the type of training that is needed, Wendy will develop a customized program to fit your specific needs, and one that will benefit your team, your company, and most importantly, your customers.
When Wendy and I initially spoke, she listened to our accomplishments as a team, as well as to the challenges we were facing in helping our Product Consultants progress to the next level. Wendy heard both what was being said and what was not being said. In addition, Wendy instinctively understood the internal dynamics, and spoke honestly and fairly about what she heard and what she recommended.
During subsequent calls, Wendy objectively evaluated each team member, and then used the information to tailor a training program to fit our unique needs. She also anticipated potential pitfalls, and proactively coached me on ways to discuss and address these items when they arose. I appreciated being involved in the process.
When the team went through the training, I could tell that each team member felt heard and understood. I could hear people realizing things about others they had not yet considered. This helped everyone relax into the training, which opened up the conversation and gave us the opportunity to share and discuss more about what was truly going on. It helped us have tough, yet constructive, conversations that helped everyone move forward.
Based on my experience, I highly recommend Wendy. She is a consummate professional. She is a leader who is filled with infectious enthusiasm and optimism. Her desire to help others is evident in her words, actions, and direction. Regardless of your team's size, or the type of training that is needed, Wendy will develop a customized program to fit your specific needs, and one that will benefit your team, your company, and most importantly, your customers.
Anne
March, 2023
As an HR Manager, I’m always on the look-out for Leadership training. . and I’m so glad Wendy was recommended by a colleague! The content was spot on, but unlike other courses I researched, the format was perfect for my team as they are all of the United States. We did a virtual workshop and was able to pull people from different locations – it was such a great way for them to work together directly on this topic! It was also great to run the 90-min sessions every other week as it helped the participants with consistency since it didn’t take a large chunk of time out of their week. Well done, Wendy! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Michelle
June, 2023
We just completed the Employee Engagement Survey offered with our Predictive Index software and all I can say is WOW!! The report generated break the results down into manageable, actional items and gave us a roadmap that we can use in the coming months! Great tool! Thanks for recommending it Wendy!
jack
February, 2023
I met Wendy through her FFBA Leadership Excellence Program she was running at the time at Tscan Therapeutics. Wendy carried herself with such outstanding professionalism while making everything personable for me. Wendy truly cares for the success of all her clients. Wendy goes above and beyond to ensure the material is understood by everyone and makes herself available to ensure such success. Wendy not only teaches leadership skills but also demonstrates it herself. Wendy does this through the way she conducted her program. Through Wendy's guidance, I was given skills that allowed me to understand what it takes to be a great leader and what it means to lead a team in unity. Wendy has perfected this course to not only allow to work for a group setting but it pulls in the individuality of the person at the same time! Wendy's course materials have not only proven to help me understand and execute big decisions in theory. I know I will use the skills and techniques Wendy teaches in the Leadership program, in my everyday work like. Wendy's Leadership program has enhanced and given me added value as a professional. I highly recommend anyone who is looking to be or is already in a leadership position to take this program!
Christina
October, 2022
The Conflict Resolution session was extremely insightful!! Wendy made the content relatable and customized it to the participants with real-life situations that we face in the workplace. Thanks for such a great class!
Maureen
November, 2022
Thanks for such a wonderful workshop, Wendy! I really enjoyed all of the sessions, but I definitely learned some new strategies on creating development plans for my staff in the Managing & Developing Others session!
Lynne
September, 2022
Wendy is very passionate about her work and works hard to help others build a better business and make sure employees are comfortable in their work environment and want to achieve to be the best version of themself.
Susan
June, 2022
I highly recommend Wendy if you are looking for leadership training for your team. I’ve been a manager for 13 years, but I found some new tips & tools to use! Wendy has a way of connecting with the class and bringing out the best in all of us!
Paula
May, 2022
My team recently finished up the Building Great Teams workshop with Wendy, and I can’t say enough good things about her approach!! She definitely did her homework and brought in material that is very relevant to what we do every day. Great workshop!
Martha
April, 2022
I’ve been to other Time Management courses and although the information wasn’t necessarily new, Wendy had a way of making it relatable!! She kept it simple! She kept it fun! And she had some great tips on how to not only incorporate the tips into my week, but how to maintain the new habits!
Jane
March, 2022
Wendy is very passionate about her work and works hard to help others build a better business and make sure employees are comfortable in their work environment and want to achieve to be the best version of themself.
Susan
February, 2022
Developing “bench strength” is so important, especially in today’s market!! Having worked with Wendy in a variety of situations and seen first-hand how passionate she is in what she does, I would definitely recommend taking a look at her Future Leaders Academy. It checks a lot of boxes!
Savanah
January, 2022
Wendy’s sessions are very well organized and informative. The thing I like about how her approach is that she actually think about how our lab/office area work. I have attended seminars like this in the past and the presenter was strictly focused on a business approach and forcing that into science – not Wendy; she took the time to learn about our business and make each session relevant to our day-to-day
Peter
December, 2021
The course was a blast! I really enjoyed the sessions, and I was able to get a new and different perspective on each of the topics. Great presentation. One of the best courses that I have been involved with during my time with here. The tools you gave me will be put to good use within my team. Thanks a lot for taking your time and leading us in this journey.
Dave
October, 2021
Wendy did an amazing job and covered a vast array of leadership skills in a short period of time. I learned a lot and greatly appreciate the opportunity to be a part of this program!
Paul
October, 2021
The best course so far in my time working with this company. Topics were very well presented. Wendy was excellent delivering the message and was able to keep things interesting during the whole 9 yards. I really enjoyed the course and really learned a lot from Wendy
Jackie
December, 2021
Having attended the FFBA Leadership Excellence program as an HR professional and a coordinator for our employees’ career development, I have nothing but great things to say about Wendy and her team at FFBA! Wendy takes feedback from clients and attendees seriously and will make adjustments to better suit her clientele without compromising content. Her sessions are interactive and full of great examples for all levels, and her organization and structure is exceptional. On the client side, she is very informative with what the class structure will look like and how to keep all attendees focused. Wendy is accommodating to our schedules when setting up the program and explaining the details of the content.
The level of care demonstrated and personal connection that Wendy takes the time to create is worth mentioning as well. She is very committed to everyone’s success, which is remarkable given they are not her direct reports or in her organization. She is truly meant to develop and coach others to be successful leaders
The level of care demonstrated and personal connection that Wendy takes the time to create is worth mentioning as well. She is very committed to everyone’s success, which is remarkable given they are not her direct reports or in her organization. She is truly meant to develop and coach others to be successful leaders
April
September, 2021
I would highly recommend Wendy’s leadership academy to any company who wants to invest in their leaders or future leaders. Attendees don’t want the program to end because it relates to their day to day work and they all love Wendy’s passionate approach.
Julie
August, 2021
Professional, collaborative and quality - that is how I would describe this program and Wendy’s approach to facilitating it for our employees. As with many companies, COVID challenged our corporate culture and put stress on our teams. Running the leadership program during the Spring & Summer (amidst the chaos) provided us an opportunity to focus within-in; on the current and future leaders of our company. The sessions were both relevant and timely and I highly recommend this to program
David
July, 2021
This was a great series with a very knowledgeable facilitator! I liked how the content was tailored to our industry and company; and she brought in real-world examples that really brought the concepts to life!
Nancy
june, 2021
Wendy is a passionate and talented professional who is committed to helping clients and their teams succeed. She developed her coaching and development programs through a combination of 30+ years of experience managing people, teams, and company ownership. I had the pleasure of working with her for over four years and witnessed first-hand how much she cared for, managed, and developed her team and those around her. She has a calm and professional demeanor which creates and builds confidence in those she coaches. I highly recommend Wendy to any company looking to develop teams and promote from within!
Chris
march, 2021
Throughout her career, Wendy has successfully navigated businesses and has excelled through tough economic and financial conditions. She has a disciplined, strategic, yet practical approach to solving problems. She understands that it's through her team and their successes that will ultimately result in her company’s success and this approach she now brings to her clients. I had the pleasure of working with Wendy for over 4 years and have come to know her as a collaborative leader who understands the importance of creating and maintaining a great corporate culture and strong unified teams. If you are looking to build on your already talented organization, I would highly recommend Wendy and her team as a trusted advisor.
Paul
March, 2021
I connected with Wendy through LinkedIn and began following her earlier this year. After seeing some of her posts surrounding leadership coaching and employee development, I was intrigued. We scheduled a call and she walked me through my own personal Behavioral Assessment. I was SHOCKED!! I had previously been through a DISC profile, but this was so much better! She shared the tools that the Predictive Index software provides, and I was blown away with the managing reports it provides. Her years of experience has positioned her well to coach and improve team skills in any industry. I would highly recommend her services to any leaders looking to build their team and learn more about themselves and their employees. Thank you, Wendy!
Jillian
March, 2021
I had the pleasure of working side-by-side with Wendy for about a year; during which time, I came to know her as a hard-working, dependable, consistent, positive leader. Whatever issue or challenge that came up, she always handled it with the same, unflappable, even-tempered approach (and I have seen her navigate some really challenging situations!). Her clients and her team were always at the forefront of every decision she made, and it’s what motivated her If you are looking for someone who has “seen and done it all”, you will not regret working with Wendy. She excels at assessing the situation, diagnosing the problem, laying out a plan, and mobilizing and motivating a team to achieve their goals.
Katie
December, 2020
Wendy is a class act! I have partnered with her on several projects and each time I have found her to be the consummate professional. She listened to my needs and worked with me on tailoring solutions to fit my challenges. Each time she went over and above and exceeded my expectations. If you are looking for a seasoned talent optimization consultant I highly recommend reaching out to Wendy for a conversation!
Larry
november, 2020
I have worked with Phil over the past few months and have found him to be very knowledgeable. He is easy to work with and has broad based executive experience which allows him to see issues from various points of view. He takes on new challenges and is quick to develop relationships and builds strong teams. I do not hesitate in recommending Phil as a trusted partner.
August, 2021
Phil has a broad base of leadership experience over several different business lines and significant experience as a senior executive in the financial services industry. As such, he has developed a keen mind for business strategy. He is a collaborative leader who enjoys the challenge of building cohesive teams and elevating those teams to peak performance even in challenging circumstances. Phil has enjoyed the success which comes from understanding how to make all the pieces fit together, acting as a trusted advisor to those around him. He will bring great strength to any organization.
Patti
June, 2020
Phil is a talented and experienced financial services professional. He has worked in virtually all areas of the banking world and through both good and bad economic times. Because of this, Phil is uniquely positioned to help other businesses navigate this challenging environment. He is a strong leader with a proven ability to turnaround struggling organizations. I highly recommend working with Phil.
Christopher
May, 2020
Phil is a great addition to the ExecHQ team. Over the course of his career Phil has proven to be a strategic thinker and problem solver. He is a strong leader who puts his staff and his customers first. Phil has many years of experience working with small business and the SBA which is critical knowledge given today’s uncertain business environment. Whether engaged on fan interim or fractional basis, Phil’s years of business experience will be a great asset to any company
Dave
May, 2020
What sets Phil apart from others is the tremendous amount of experience he has leading people and managing multiple priorities while working in several different departments. He has made a career of identifying problems and opportunities and then building teams and processes to ensure a positive outcome. You can tell Phil has a passion for learning, he thoroughly enjoys working with people and he always has a positive attitude. Phil is a great asset for any organization.
Jeff
May, 2020
Phil is a strong leader who has the courage to say it as it is! He makes the difficult decisions with kindness and compassion when the situation calls for them. He is clear and composed while delegating directives or planning next steps for the future. He is a leader who motivates the team by listening to all; blends the best of the best, gives credit when due and all this, while adding a bit of humor. I highly recommend Phil to lead any situation to success and it was a pleasure to work as a member of his Senior Management Team!
Margaret
April, 2020
I’ve recently gotten to know Wendy and have been impressed with the level of “care” she puts into each of her clients and projects. I’m currently working with her to help us realign my team as we navigate this Covid-19 situation. I had heard the term Talent Optimization but didn’t realize how applicable it was to my company and my team. Thank you Wendy for your help!
Rob
April, 2020
I have known and worked with Phil for over 25 years and am honored to recommend him when it comes to solving complex business issues. He is a visionary leader, a person who through his disciplined approach can cut through the noise surrounding complex business problems and issues all while motivating and inspiring the teams around him to strategically solve those issues in a timely fashion. He is a loyal and tenured leader who leads by example and with integrity. Phil is a tactician, the type that makes the whole better, and everyone around him improves. I expect great things in line for him.
Tony
March, 2020
When Wendy came on board as a consultant, she had an immediate impact on our team. Like many companies, we have a lot of projects and a limited amount of resources; and she took the time to speak with every employee to get a sense of our landscape, our strengths and our challenges. Wendy helped us organize our ideas and implement sustainable processes and procedures to help our team become more efficient. We also asked her to do some 1:1 professional development coaching for some of our first-line managers; and the results were immediate! They loved working with someone who cared not only about our company, but about them as individual contributors! I look forward to continuing having Wendy act in a consultant capacity as we continue to grow and take on new challenges.
Scott
March, 2020
I am beyond blessed to have Wendy as my coach. She took me through a series of unique questions and assessments and spent a lot of time working through my patterns and skill sets. I worked through a lot of self-limiting beliefs I had about my worth and my career. She is a natural leader, and with her extensive business background, it only makes sense that she is a phenomenal coach. She recognizes the unrealized potential in those around her. Even more important, she helped me see it for myself. Working with Wendy as your coach is the best investment you can make in yourself, and your business!
Holly
February, 2020
I have had the absolute pleasure of working with Wendy for the last year. Wendy brought extremely valuable expertise on successful business management to a rapidly growing company that needed structure to guide its continued growth. She helped to implement many processes and strategies to ensure the success of our team and the overall business, led the way to successfully integrate new employees into the team, and fostered communication and cooperation among the various teams within the company. She has brought a positive attitude to many a stressful situation, and generally just made the work experience a great one.
She always has time to help with any question or issue, big or small. She strives to both see and help bring out the best in everyone around her, knowing when to encourage and praise and when to deftly provide constructive feedback. I consider Wendy both a role model, and a professional mentor, and greatly value the personal direction and leadership she has offered since we began working together. Not only do I feel that I have grown professionally under her guidance, but the company has gained valuable structure and sustainable business strategies as a result of her coaching.
She always has time to help with any question or issue, big or small. She strives to both see and help bring out the best in everyone around her, knowing when to encourage and praise and when to deftly provide constructive feedback. I consider Wendy both a role model, and a professional mentor, and greatly value the personal direction and leadership she has offered since we began working together. Not only do I feel that I have grown professionally under her guidance, but the company has gained valuable structure and sustainable business strategies as a result of her coaching.
Catherine
September, 2019
I have had the pleasure of knowing Wendy for a little over seven years. We worked very closely over the span of four years while we were both serving as officers on our Regional Marketing Coop and she served as the Coop President. Wendy was the backbone of this coop; from its inception she took ownership and pride in every digit, every meeting and every situation that arose. We just could not have existed without her. And she now applies those skills as a business advisor and coach!
Since the first moment we started working together, Wendy immediately became a role model for me both personally and professionally. The work ethic, organization, and tact she applies to every task is remarkable. Wendy sets the bar for those around her on a daily basis. She would be a treasure for any organization that she works with.
Since the first moment we started working together, Wendy immediately became a role model for me both personally and professionally. The work ethic, organization, and tact she applies to every task is remarkable. Wendy sets the bar for those around her on a daily basis. She would be a treasure for any organization that she works with.
Matt
August, 2019
I had the privilege of working with Wendy for over 7 years while she owned multi-unit Franchises for our Elements Massage brand; and more recently as a Business Advisor and Business Coach. Wendy is a “rockstar” when it comes to business and leadership. She understands all aspects of business from marketing, to hiring, to training, to HR, to sales, to leadership. Any company would benefit by working with Wendy and it's with great pleasure to formally recommend her.
Steve
August, 2019
I thoroughly enjoyed working with Wendy, and came to know her as a truly valuable asset to our team. She is honest, dependable, and incredibly hard-working. Beyond that, she is an impressive leader who always brings positive energy to the team. Her knowledge of how successful businesses should be run and expertise in customer services was a huge advantage to both of our studios, especially when she created training procedures for our employees on how to work with our clients. She quickly became an extension of our team and always managed to foster positive discussions and bring the best out of others. Without a doubt, I confidently recommend Wendy as a Business Advisor. As a dedicated and knowledgeable leader and all-around great person, I know any company would benefit from working with her.
Jessica
July, 2019